David Sobolov


Los Angeles, CA.  Global/Remote

Los Angeles, CA
David Sobolov
Types of Demos Offered

Animation and Video Game demo production, including script writing, direction, editing, SFX/music.



About This Service

I produce demos that show off your unique voice talent.  They include music and sfx as appropriate, but your voice acting is always the most important element.  I want the industry to get a clear idea of what you have to offer so I won’t be upstaging your performance with too much production.

My process is a little different than most… I won’t throw you into the studio right away. We’ll have a prep meeting over Zoom a few days before we record to identify your most marketable characters in advance without the pressure of recording or the risk you’ll tire your voice out before your work ever gets through the mic.  For Character Demos, I write original scripts with you during the demo prep, OR if you thrive at improv, I’ll banter with your characters in the studio and guide you toward a great performance.  We can always combine scripted and non-scripted characters depending on your comfort level and your brand.

My interactive (game) demos are always scripted.

Commercial demos use actual copy from ads that have aired in the past.  I work with the legendary advertising and promo coach Jodi Gottlieb for these.  She’ll help you pick copy and give you a coaching session to prepare.

Next, we’ll work together (in-person or remotely anywhere in the world) in a two-hour recording session .  Since you’ve had a prep, we can focus on direction – really NAILING the characters – and finding the right energy for your performances. I’ll be honest, but kind… and there’s no pressure to get it right instantly because most of the two hours is available to revisit the characters we met in the prep.  You’re not gonna hear “that’s great” from me until I know we’ve recorded a bookable performance.  Sometimes that happens quickly, sometimes that takes time and direction, but two hours is almost always enough time.

Last step…. I don’t hand your work off to someone else to edit like many demo producers. I carefully edit each demo personally. I’ll select only your very best, most marketable work from our recording session, edit it into a professional demo of VO only, then have my music and sfx team do their magic to my specifications.  These days, I’m moving toward producing demos closer to 1:20 because the agents and CDs are requesting that length.  We always record more than we’ll need.  If any changes are needed after your demo is delivered requiring additional recording time I can offer an additional one hour session plus the additional editing time free of charge, except for the studio/engineering costs (apx. $150 an hour).


Includes our demo prep of up to two hours (via Zoom only) – the 2 hour recording session directed remotely by me, and expertly engineered by Andrew Feliciano at VoiceTrax West in his studio in Los Angeles, or remotely from your home booth / local studio anywhere in the world.

I can find a pro studio for you almost anywhere for our session (included in the price) if you don’t have a broadcast quality home booth or want to work in a pro studio outside Los Angeles.  Price also includes my personal editing – SFX created especially for your demo where appropriate – and music (also selected to highlight your specific characters / no ‘cookie cutter’ music).

And of course we’ll be in touch after the initial pass to make sure you and your agent feel comfortable with the edits / order / music and sfx.   

* PLEASE NOTE – Fees are due before the prep session and are non-refundable.  Demos are delivered 3 weeks after the recording session.

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